Redesigning products to be more efficient, or environmentally friendlier

We strongly subscribe to Dieter Rams’ ten principles of “good design” in our work, and feel that the exemplify the spirit of sustainability.

Rams’ ten principles to “good design”

Good design:

  • is innovative
  • makes a product useful
  • is aesthetic
  • makes a product understandable
  • is unobtrusive
  • is honest
  • is long-lasting
  • is thorough down to the last detail
  • is environmentally friendly
  • is as little design as possible